cazalea[Seiko Moderator]
17169
"resolves cognitive dissonance"
Aug 29, 2013,10:28 AM
What a great phrase - it encapsulates the essence of being a Purist.
The Financial Times today carried a column where a reporter described still carrying (and liking) a Blackberry phone. Ridiculed by children and adults alike, he can remember only two years ago when it was "hot stuff".
Just like we might remember the appearance of the first RO Offshore, the Hublot Big Bang, RJ Moon DNA watch, etc. (not to equate the three...)
It's not only "too much" knowledge about a product that can ruin luxury, but knowledge of all the other people who have, use and abuse the product (rappers spraying Crystal around a dance club comes to my mind) as the wave of fashion spreads far and wide.
I believe that the adrenalin rush of a new buy (luxury or otherwise) helps us "resolve cognitive dissonance" by submerging it in a wave of passion. The exclusivity of a luxury product, at least at first, gives us extra passion.
(reminds me of a watch store ...)
Of course some of us are hopelessly out of date and thus less affected by these waves of fashion. We wade in the ripples. Otherwise why would I, for example, buy a SS Daytona and a two-tone RO this summer?
Cazalea